Online Guerrilla & Innovation
Advertising, Media & PR
2026
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
2026
2026
Winners
-
The Final Exam
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Webby Winner, 2026
- BBDO Chicago
-
KFC 11 Secrets
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- People's Voice Winner, 2026
- m ss ng p eces
Nominees
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CALL A PET
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2026
- Philipp und Keuntje
-
Final Destination: 4DX Death Chair
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2026
- Loop
-
Squid Game Pink Guards Spotted At A Laundromat
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2026
- Netflix
Honorees
-
Lil Uzi Vert - Eternal Atake 2: “The UFO Sighting”
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Honoree, 2026
- Atlantic Records
-
Project Runway: Draped in Drama Social Faux OOH Stunt
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Honoree, 2026
- Freeform
2025
Winners & Nominees
-
The Wemby Crop Circle
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Webby Winner, 2025
- Wieden+Kennedy
-
Chase Cars
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- People's Voice Winner, 2025
- BBDO New York
-
"Haunted Marketplace"
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2025
- Mojo Supermarket
-
Nativa Meter
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2025
- L&C
-
Supercuts Real Dumb Coupon
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2025
- Rise & Shine & Partners
2024
Winners & Nominees
-
Missing Matoaka
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Webby Winner, People's Voice Winner, 2024
- BBDO Canada
-
Anti-Choice Ads
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2024
- 72andSunny
-
Rights against the Right - The first trademark that stops trading Nazi merch
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2024
- Jung von Matt AG
-
Tooheys Black Market
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2024
- Thinkerbell
-
s3xy shortcuts
- Advertising, Media & PR,
- Online Guerrilla & Innovation
- Nominee, 2024
- Worth Your While
