Honoring the Bestof the Internet
Nominee
Credits
Gian Carlo Lanfranco
CCO
L&C
L&C
Rolando Cordova
CCO
L&C
L&C
Diego Pomareda
Marketing Director
Ab-InBev/Bavaria
Cerveza Nativa
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
