Munzir Mukhtar
Creative Lead
Virtuosus
Marketing Agency
Atri Raychowdhury
Art Director
Virtuosus
Marketing Agency
Jordan Chalmers
Director of Marketing
Atlantic Records
Music Label
William Breslau
Marketing
Atlantic Records
Music Label
Kevin Ligon
Producer
Atlantic Records
Music Label
Alana Dolgin
Digital Marketing
Atlantic Records
Music Label
Adam Kanwal
Digital Marketing
Atlantic Records
Music Label
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.