The Webby Awards
My Account
Follow us
Browse / Advertising, Media & PR /

Best Viral PR Campaign
Advertising, Media & PR 2026

Best, most innovative, or effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.

2026

To select more than one filter, you need to have an account. Sign Up

To select more than one filter, you need to have an account. Sign Up

2026

Winners

  • The Dr Pepper Jingle

    The Dr Pepper Jingle

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Webby Winner, People's Voice Winner, 2026
    • Deutsch

Nominees

  • Bet on Kendall

    Bet on Kendall
  • Eau de Croissant - A fragrance by Lidl

    Eau de Croissant - A fragrance by Lidl

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Nominee, 2026
    • Coolr
  • Sydney’s Bathwater Bliss

    Sydney’s Bathwater Bliss

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Nominee, 2026
    • Made You Feel
  • The Death of Duo

    The Death of Duo

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Nominee, 2026
    • Duolingo

Honorees

  • Ultimate Bush

    Ultimate Bush

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Honoree, 2026
    • SKIMS
  • e.l.f. x Sailing with Phoenix

    e.l.f. x Sailing with Phoenix

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Honoree, 2026
    • e.l.f. Beauty

2025

View All

Winners & Nominees

  • Michael CeraVe

    Michael CeraVe

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Webby Winner, 2025
    • Ogilvy
  • IKEA 'The Co-Worker'

    IKEA 'The Co-Worker'

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • People's Voice Winner, 2025
    • Mother London
  • Heinz - Every Sauce

    Heinz - Every Sauce
  • The Truth Lies - Mt. Rushmore

    The Truth Lies - Mt. Rushmore

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Nominee, 2025
    • 72andSunny
  • Trollboards

    Trollboards

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Nominee, 2025
    • Courage

2024

View All

Winners & Nominees

  • Tubi: Interface Interruption

    Tubi: Interface Interruption
  • Grimace's Birthday

    Grimace's Birthday

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • People's Voice Winner, 2024
    • Wieden + Kennedy
  • Burger King "Charles III – The Burger King"

    Burger King "Charles III – The Burger King"
  • Facebook Marketplace Yes, Couch!

    Facebook Marketplace Yes, Couch!

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Nominee, 2024
    • Meta
  • Sweethearts Situationships

    Sweethearts Situationships

    • Advertising, Media & PR,
    • Best Viral PR Campaign
    • Nominee, 2024
    • Tombras
Filter Reset

To select more than one filter, you need to have an account. Sign Up

  • Years (1)
  • Award Level
  • Sort by
facebook sharing button Share
twitter sharing button Post
pinterest sharing button Pin
sharethis sharing button Share
sms sharing button Share
arrow_left sharing button
arrow_right sharing button
Webby Gallery + Index close

Register to unlock access to the Best of the Internet

Registration is free, only takes a minute and provides access to all the pro features of the Webby Gallery + Index. Sign-up today to uncover trends, insights and talent that defines the future of Internet excellence.

Sign-Up Now