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Nominee, Honoree

e.l.f. x Sailing with Phoenix

e.l.f. Beauty

e.l.f. x Sailing with Phoenix

Recognitions

2026

Honoree

Advertising, Media & PR
Best Viral PR Campaign 2026

Nominee

Advertising, Media & PR
Best Use of Earned Media 2026

Credits

Title

e.l.f. x Sailing with Phoenix

View the work

Entrant

e.l.f. Beauty

Website

Team

Pat O'Keefe
 Chief Integrated Marketing Officer
 e.l.f. Beauty
 Brand

Emily Song
 Senior Director, Immersive Marketing
 e.l.f. Beauty
 Brand

Collin Spratlin
 Manager, Immersive Marketing
 e.l.f. Beauty
 Brand

Brad Timmins
 Founder & CEO
 eGEN
 Agency

About Best Use of Earned Media

Best, most creative, or most effective use of organic promotional efforts in a marketing campaign—including interactions on Twitter, Facebook, YouTube, TikTok or other digital platforms.

About Best Viral PR Campaign

Best, most innovative, or effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.
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