Webby Winner
An internet-based game, application, messaging interface or bot, or voice skill application made on behalf of a brand to specifically market a good, service, or event.
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.