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McDonald's The Hidden Campaign

TBWA\NEBOKO

McDonald's The Hidden Campaign

Recognitions

2025

Honoree

Advertising, Media & PR
Best Event Activation 2025

Credits

Title

McDonald's The Hidden Campaign

View the work

Entrant

TBWA\NEBOKO

Website

Team

Tolga Tekbasan
 Brand Manager
 McDonald's

Brett Gaasbeek
 Brand Manager
 McDonald's

Bart de Theije
 Analytics Lead
 Databay

Noah Korevaar
 Program Director
 The Invaders

Kevin Loos
 Creative Director
 The Invaders

Simone Brussel
 Producer
 The Invaders

Marie-Claire De Gou
 Account Director
 The Invaders

Adrienne Regout
 Communications Consultant
 OMD

Jordy de Bruijn
 Head of Digital Production
 TBWA (MAKE)

Anouk Inden
 Digital Creative
 TBWA\X

Pascal Badenbroek
 Creative Director
 TBWA\X

Florido Meacci
 Digital Designer
 TBWA\X

Miriam Afonso
 Digital Designer
 TBWA\X

Rex Amesbury
 Digital Designer
 TBWA\X

Roger Matena
 Copywriter
 TBWA\X

Marisja Endstra
 Program Director
 TBWA\X

Tom Kelder
 Group Brand Director
 TBWA\NEBOKO

Marcel Kremer
 Graphic Producer
 TBWA\NEBOKO

About Best Event Activation

Best, most innovative, and effective or creative use of an event to promote a brand, person, institution, or organization.
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