Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.