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Macys Parade 95th Anniversary NFT

Macy's

Macys Parade 95th Anniversary NFT

Credits

Title

Macys Parade 95th Anniversary NFT

View the work

Entrant

Macy's

Website


Team

Dave Torres
VP, Interactive Marketing
Macys

Mathieu Maffre
Sr. Director, Marketing and Creative
Macy's

Steven Tripari
Design Research Specialist
Macy's

Philis Liu
Director, Interactive Design
Macy's

Riley Beresini
Director, Communications Planning
Macy's

Hema Pyarilal
Sr. Director, Communications Planning
Macy's

Keith Donahue
Sr. Manager, Interactive Development
Macy's

Anya Melynk
Interactive Design Specialist
Macy's

Ting Zhao
Interactive Design Specialist
Macy's

Joe Kulesa
Director, Interactive Development
Macy's

Fawn M Hovarth
Legal
Macy's

Kristen Moreno
Sr. Manager, Design Research
Macy's

Francis Anderson
Publicis

Andrew Klein
VP, Creative Technology
Spark

Wendy Schmidt
Legal
Macy's

Kristine Rodriquez
Paid Social Media Specialist
Macy's

Katie Kent-Moreshed
Sr. Manager, Social Content
Macy's

Jen Picariello
Social Media Strategist
Macy's

Michelle Hall
Cause Marketing
Macy's

Kayla Hamidi
Cause Marketing
Macy's

Camille Horn
Make-A-Wish

Mozelle Jackson
Make-A-Wish

Sarah Zelhart
Make-A-Wish

Silvia Capir
Make-A-Wish

Flo Bryan
Make-A-Wish

Tim Stalker
Comms Planning
Macy's

Joe Rondinone
Project Management
Macy's

Cara Fitzgerald
Paid Social Creative
Macy's

Zachary Wiley
Paid Social Creative
Macy's

Gabe McFadden
Paid Social Creative
Macy's

Stephanie Parilla
Project Management
Macy's

Orlando Veras
Corp Comms
Macy's

Tom Mizzone
Sweet

REO
3D Artist
REOmetry

SETH
3D Development
REOmetry

Betsy Proctor
Sweet

Peter Keiser
Sweet

Andrea Wagner
Sweet

About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.

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