Honoring the Bestof the Internet
Honoree
Credits
Samuel Estrada
Regional Creative Director
McCann WorldGroup
Jose Ignacio Solari
CCO
McCann Santiago
Aldo Pennacchiotti
Creative Director
McCann Santiago
Rodrigo Perez
Copywriter
McCann Santiago
Dante Bravo
Art Director
McCann Santiago
Daniela Cabezas
Copywriter
McCann Santiago
Joel Pinda
Art Director
McCann Santiago
Rosalin Torres
Proyect Manager
McCann Santiago
Samuel Estrada
Regional Creative Director
McCann Worldgroup
Jose Ignacio Solari
CCO
McCann Santiago
Aldo Pennacchiotti
Creative Director
McCann Santiago
Rodrigo Perez
Copywriter
McCann Santiago
Dante Bravo
Art Director
McCann Santiago
Daniela Cabezas
Copywriter
McCann Santiago
Joel Pinda
Art Director
McCann Santiago
Rosalin Torres
Proyect Manager
McCann Santiago
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
