Petter Lublin
Prime Weber Shandwick
Sara Tidholm
Prime Weber Shandwick
Daniel Wahlström
Prime Weber Shandwick
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.