Honoring the Bestof the Internet
People's Voice Winner, Honoree
Recognitions
2018People's Voice Winner
Credits
Felipe Entrambasaguas
Creative Director
McCann Worldgroup
Alfredo Alquicira
Executive Creative Director
McCann Worldgroup
Erik Alvarez
Art Director
McCann Worldgroup
Berenice Beltrán
Copy
McCann Worldgroup
Elizabeth Maya
Account Director
McCann Worldgroup
Natalia Rosell
Planning
McCann Worldgroup
César Salazar
Planning Director
McCann Worldgroup
Erwin Asaf
Account Director
McCann Worldgroup
Marcos Ordenes
Industry Manager
Waze
Emmanuel Aguilar
Producer
McCann Worldgroup
Rafael López
Producer
McCann Worldgroup
Luis Eduardo Carreola
Production house
Camaleon Films
Santiago Rubido
Videocase director
Camaleon Films
Jorge Parada
Post producer
Camaleon Films
Oscar Huerta
Producer
Camaleon Films
Faride Ávila
Prod Coordinator
Camaleon Films
Christian Rodríguez
DP
Camaleon Films
Carlos Miranda
Comm Client
Nestlé
Basheva Herrera
Digital client
Nestlé
Priscila Francis
Client
Nestlé
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
About Best Use of Native Advertising
Best, most innovative, and effective or creative use of interactive advertising that stands out for being unique and native to the content and experience of the particular media type in which it's integrated.
