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A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial

BBDO New York

A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial

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A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial

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BBDO New York

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About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.

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