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Nominee

MINI Fast Forward

DPZ&T

MINI Fast Forward

Recognitions

2017

Nominee

Advertising, Media, & PR
Online Guerrilla & Innovation 2017

Credits

Title

MINI Fast Forward

View the work

Entrant

DPZ&T

Website

Team

MINI COOPER S
Product

Rafael Urenha
 Chief Creative Officer
 DPZ&T

Raphael Lucone
 Creation
 DPZ&T

Viktor Busch
 Creation
 DPZ&T

Silvio Amorim
 Creation
 DPZ&T

Elvio Tieppo
 Account Executive
 DPZ&T

Denise Nogueira
 Account Executive
 DPZ&T

Heitor Pereira
 Account
 DPZ&T

Juliana Magro
 Account
 DPZ&T

Fernando Diniz
 Chief Strategy Officer
 DPZ&T

Letticia Marcon
 Planning
 DPZ&T

Marcos Yamamura
 Projects
 DPZ&T

Leonardo Grana
 Projects
 DPZ&T

Plural Web
Digital Production

Julian Mallea
 Client Approval

Pedro Gil
 Client Approval

About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
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