Ian Rabagliati
Business Director
Poke
Nicolas Roope
Executive Creative Director
Poke
Jake Cooper
Creative Director
Poke
Warren Lewis
Creative
Poke
Bryan Stewart
Creative
Poke
Craig Smith
Brand Communication Director
Ted Baker
Lauren Bryan
Account Director
Google
Alistair Lee
Account Director
Google
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.