Matt Roberts
Business Director
Poke
Bogdana Butnar
Head of Strategy
Poke
Angus Mckinnon
Executive Creative Director
Poke
Alex Worthington
Account Manager
Poke
Tim Fletcher
Account Manager
Poke
Tom Fenwick Smith
Creative
Poke
Jane Valkova
Head of Digital Strategy
Maxus UK
Lucy Basden-Smith
Experiential Business Director
Cake
Jess Burling
Account Director
Cake
Dan Cooper
Director
M&C Saatchi
Kishan Saujani
Creative
Poke
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.