Honoring the Bestof the Internet
Honoree
Credits
Washington Olivetto
CCO
WMcCann
Guime Davidson
National Creative Director
WMcCann
joão Quartucci
Copywriter
WMcCann
Mateus Cerqueira
Art Director
WMcCann
Débora Nitta
Planner VP
WMcCann
Rafael Rodrigues
Planner Supervisor
WMcCann
Gabriella Kubik
Planner
WMcCann
Maximiliano Lacerda
Account
WMcCann
Rafaela Reis
Account
WMcCann
Caio Amaral
Account
WMcCann
Carla Dart
Media
WMcCann
Flávio Buonsante
Media
WMcCann
Marcelo Hack
Agency Production
WMcCann
Viviane Dias
RTV
WMcCann
Juliana Lutterbach
RTV
WMcCann
Fábio Onofre
Creative Director
WMcCann
Nicolás Romanó
Creative Director
WMcCann
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
