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Best Launch or Drop
Advertising, Media & PR 2026

Best, most innovative, and effective or creative campaign for a brand launch or relaunch, including film, TV, and other media.

2026

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2026

Winners

  • Denny's Sticky Kicks

    Denny's Sticky Kicks

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Webby Winner, 2026
    • FINN Partners
  • Now You See Me: Now You Don’t Trailer Launch

    Now You See Me: Now You Don’t Trailer Launch

Nominees

  • Ballerina: Fire vs Ice Live Trailer Event

    Ballerina: Fire vs Ice Live Trailer Event

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Nominee, 2026
    • Loop
  • Norwegian Cruise Line Escape To The Great Life / PR Launch

    Norwegian Cruise Line Escape To The Great Life / PR Launch

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Nominee, 2026
    • SUPER NICE
  • Uber | The Life of a Showgirl Album Takeover

    Uber | The Life of a Showgirl Album Takeover

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Nominee, 2026
    • Uber

Honorees

  • 194Gou

    194Gou

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Honoree, 2026
    • HUNTER
  • Launching Daggerheart: Establishing a New RPG in a Legacy-Driven Space

    Launching Daggerheart: Establishing a New RPG in a Legacy-Driven Space

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Honoree, 2026
    • Motiv

2025

View All

Winners & Nominees

  • The Mozart Drop

    The Mozart Drop
  • Chicken McNuggets of Love

    Chicken McNuggets of Love

    • Advertising, Media & PR,
    • Best Launch or Drop
    • People's Voice Winner, 2025
    • TBWA\Switzerland
  • Goldfish Chilean Sea Bass

    Goldfish Chilean Sea Bass
  • Paramount Pictures - "Smile 2 Watch"

    Paramount Pictures - "Smile 2 Watch"

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Nominee, 2025
    • Loop
  • The Most Illegal Beer

    The Most Illegal Beer

2024

View All

Winners & Nominees

  • Sweethearts Situationships

    Sweethearts Situationships

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Webby Winner, 2024
    • Tombras
  • De La Soul- The D.A.I.S.Y. Experience

    De La Soul- The D.A.I.S.Y. Experience

    • Advertising, Media & PR,
    • Best Launch or Drop
    • People's Voice Winner, 2024
    • Chrysalis Records
  • Nintendo, Illumination and Universal Bring Mario’s Boots to Life

    Nintendo, Illumination and Universal Bring Mario’s Boots to Life

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Nominee, 2024
    • NBCUniversal
  • Perdue Beer Can Chicken Beer

    Perdue Beer Can Chicken Beer

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Nominee, 2024
    • Edible, Inc.
  • Verizon - Catch My iPhone

    Verizon - Catch My iPhone

    • Advertising, Media & PR,
    • Best Launch or Drop
    • Nominee, 2024
    • R/GA
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