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Real Time Response Campaign
Advertising, Media & PR 2026

Advertising campaigns that use real-time information to create relevant messaging or react to current events in a brand-centric way.

2026

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2026

Winners

  • The Dr Pepper Jingle

    The Dr Pepper Jingle

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Webby Winner, People's Voice Winner, 2026
    • Deutsch

Nominees

  • LA Loves a Sequel

    LA Loves a Sequel

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Nominee, 2026
    • Wieden+Kennedy
  • Look for the Leaf

    Look for the Leaf

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Nominee, 2026
    • No Fixed Address
  • Pope Yes

    Pope Yes

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Nominee, 2026
    • GUT Agency
  • Tillamook "The Tillamook Meltdown Hotline"

    Tillamook "The Tillamook Meltdown Hotline"

Honorees

2025

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Winners & Nominees

  • Always Open

    Always Open

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Webby Winner, 2025
    • Dentsu Creative US
  • The Grimace Effect

    The Grimace Effect

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • People's Voice Winner, 2025
    • Wieden + Kennedy
  • "The Celibacy Tag"

    "The Celibacy Tag"

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Nominee, 2025
    • Mojo Supermarket
  • TWITH - A spelling mistake takeover for a global steaming platform

    TWITH - A spelling mistake takeover for a global steaming platform

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Nominee, 2025
    • DEPT®
  • Windows Break

    Windows Break

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Nominee, 2025
    • Courage

2024

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Winners & Nominees

  • Coors Light's Out

    Coors Light's Out

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Webby Winner, 2024
    • Rethink
  • myclimate Carbon Tracker

    myclimate Carbon Tracker

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • People's Voice Winner, 2024
    • Jung von Matt AG
  • England Bitter

    England Bitter
  • MoonPie Alien Acquisition

    MoonPie Alien Acquisition

    • Advertising, Media & PR,
    • Real Time Response Campaign
    • Nominee, 2024
    • Tombras
  • Where To Settle

    Where To Settle
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