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Launch or Drop
Advertising, Media & PR 2026

Best, most innovative, and effective or creative campaign for a brand, series, product launch or drop that creates community engagement, excitement and buzz. This includes brand partnerships, revivals and re-releases.

2026

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2026

Winners

  • NikeSKIMS Spring '26 Campaign featuring Blackpink's LISA

    NikeSKIMS Spring '26 Campaign featuring Blackpink's LISA

    • Advertising, Media & PR,
    • Launch or Drop
    • Webby Winner, People's Voice Winner, 2026
    • NikeSKIMS

Nominees

  • Filet O Fish Facebook Society

    Filet O Fish Facebook Society

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2026
    • Leo UK
  • Fractional Window Shopping

    Fractional Window Shopping

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2026
    • Ogilvy Canada
  • Ricola Scarf

    Ricola Scarf

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2026
    • Tombras
  • Venmo Taco Bellt

    Venmo Taco Bellt

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2026
    • 72andSunny

Honorees

  • Give the Quesarito a Chance

    Give the Quesarito a Chance

    • Advertising, Media & PR,
    • Launch or Drop
    • Honoree, 2026
    • Deutsch
  • McDonald's x Squid Game: Dare to Play

    McDonald's x Squid Game: Dare to Play

    • Advertising, Media & PR,
    • Launch or Drop
    • Honoree, 2026
    • Akcelo
  • Where All Creators are Heroes

    Where All Creators are Heroes

    • Advertising, Media & PR,
    • Launch or Drop
    • Honoree, 2026
    • Loop

2025

View All

Winners & Nominees

  • House of the Dragon, “Raise Your Banners”

    House of the Dragon, “Raise Your Banners”

    • Advertising, Media & PR,
    • Launch or Drop
    • Webby Winner, 2025
    • Giant Spoon
  • Dookie Demastered

    Dookie Demastered

    • Advertising, Media & PR,
    • Launch or Drop
    • People's Voice Winner, 2025
    • Crush Music
  • Bark Air: 100% Real Airline for Dogs

    Bark Air: 100% Real Airline for Dogs
  • Can't B Broken

    Can't B Broken

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2025
    • Ogilvy
  • Packed Full of History

    Packed Full of History

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2025
    • CHEP Network

2024

View All

Winners & Nominees

  • Heinz Ketchup & Seemingly Ranch

    Heinz Ketchup & Seemingly Ranch

    • Advertising, Media & PR,
    • Launch or Drop
    • Webby Winner, 2024
    • Rethink
  • AIZOME WASTECARE™ Industrial waste — certified as skincare.

    AIZOME WASTECARE™ Industrial waste — certified as skincare.

    • Advertising, Media & PR,
    • Launch or Drop
    • People's Voice Winner, 2024
    • Serviceplan Group
  • Coors Light's Out

    Coors Light's Out

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2024
    • Rethink
  • French's Mustard Skittles

    French's Mustard Skittles

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2024
    • Fitzco
  • Serve LA

    Serve LA

    • Advertising, Media & PR,
    • Launch or Drop
    • Nominee, 2024
    • Odd Notion
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