Creative Director, Executive Creative Director
The IKEA Human Catalogue
BBH · 2018
Webby WinnerAdvertising, Media, & PR / Social Media Campaign- Webby WinnerPeople’s Voice
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IndividualRecognized 2021, 2018
6 works3 wins1 honor3 nominations
Contributions verified by The Webby AwardsClaimed 2026-11-09Joakim Borgstrom
3-time Webby Award Winner and 3-time Nominee. Recognized for 6 works, 2013 to 2021.Creative Leader. Entrepreneur. Builder...
Recognized for creative excellence in Advertising, Media & PR, Advertising, Media, & PR, Film & Video, Online Film & Video, Mobile & Apps and Advertising & Media in 2021, 2018.
Joakim “JAB” Borgström is a creative leader, AI founder and entrepreneur. Former Global Chief Creative Officer at BBH, with senior creative roles at Wieden+Kennedy, Goodby Silverstein & Partners and DoubleYou. Today, he explores the intersection of creativity, technology and AI.
Featured work
Chosen by Joakim.
Running Stories
BBH Singapore · 2021
- Webby WinnerAdvertising, Media & PR / Best Use of Data Driven Media
Also honored
5 more works
Creative Director
Samsung Bedtime VR Stories
BBH · 2017
- NomineeFilm & Video / VR: Gaming, Interactive, or Real-time
Group Creative Director
Mentos Mentors
BBH · 2016
- NomineeOnline Film & Video / Unscripted (Branded)
Director of Innovation
Doritos Live 360
Frito-Lay, Doritos · 2014
- Webby HonoreeMobile & Apps / Events (Handheld Devices)
Creative Director
Chevy Sonic Integrated
Goodby Silverstein & Partners · 2013
- NomineeAdvertising & Media / Integrated Campaign