Five Word Speech
Break Bread Or Fake Dead
- Snoop Dogg
Honoring visionary entrepreneurs who have harnessed the power of the Internet in innovative and memorable ways, proving the efficacy of online communication and commerce to effect positive change.
Snoop Dogg continues to prove he is one of the most visionary entrepreneurs in the digital age, effortlessly blending culture, commerce, and creativity. In 2024, he co-founded Still G.I.N. with Dr. Dre, launching the brand through a bold AI-generated campaign featuring digital recreations of Frank Sinatra and Sammy Davis Jr. It was just one of many examples of Snoop’s willingness to embrace and adopt new technologies to build worlds around his brands.
His innovation didn’t stop there. He launched S.W.E.D., a national e-commerce platform for cannabis products, offering digital-first access to hemp and THCA goods. Meanwhile, Dr. Bombay Ice Cream, inspired by his NFT character, continued to expand nationwide—showing Snoop’s unmatched talent for turning internet IP into beloved consumer experiences. Across industries, he is expanding the playbook for how creatives can harness entrepreneurship to amplify their influence.
For his trailblazing innovation, his genre-defying brand building, and his unmatched contributions to digital commerce and culture, it is our great privilege to honor Snoop Dogg with the 2025 Webby Entrepreneur of the Year Award.