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Nominee

The Self-Swiping Ad

Amazon

The Self-Swiping Ad

Recognitions

2025

Nominee

Social
Experimental, Innovation & Viral 2025

Credits

Title

The Self-Swiping Ad

View the work

Entrant

Amazon

Website

Team

Jo Shoesmith
 VP Chief Creative Officer
 Amazon XCM
 Amazon

About Experimental, Innovation & Viral

Best, most groundbreaking use of social media platforms pushing the boundaries and definitions of social experiences to create content that is offbeat, novel, innovative, or viral. Content must have received at least 100,000 views to be considered viral.
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