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Samsonite Proxis: The Ultimate Drop Test

Samsonite

Samsonite Proxis: The Ultimate Drop Test

Recognitions

2025

Honoree

Advertising, Media & PR
Best Viral PR Campaign 2025

Credits

Title

Samsonite Proxis: The Ultimate Drop Test

View the work

Entrant

Samsonite

Team

Nicole Adriance
 Senior Director of Brand Marketing
 Samsonite LLC
 Samsonite

Sarah Fish
 Director, Brand Activation
 Samsonite LLC
 Samsonite

Olivia Townsend
 Sr. Specialist, Digital Marketing
 Samsonite LLC
 Samsonite

Loren Kegler
 Director of Lifestyle
 H&S Communications
 H&S Communications

Aileen Almonte
 Brand Engagement & Experiences Manager
 H&S Communications
 H&S Communications

Brianna Hairston
 Assistant Account Executive
 H&S Communications
 H&S Communications

About Best Viral PR Campaign

Best, most innovative, or effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.
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