Social media (accounts or content) that are strange, offbeat, or odd. This category includes accounts that reflect a unique perspective in thought and action strong enough to start a revolution, change a behavior pattern, or advance old thinking lodged in bad habits, or that are just plain strange. Branded social media campaigns belong in the Experimental & Innovation category.
Best, most innovative use of artificial intelligence in or for social media. Platform agnostic—enter any and all social media that best exemplify your work.
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