How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand

How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand

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The Social Lights

Website

Stephanie Lensing
Manager, Brand Experience
General Mills

Ashley Berset
Sr. Content Planner
General Mills

Greg Swan
Chief Creative & Strategy Officer
The Social Lights

Stephanie Schafer
Chief Growth Officer
The Social Lights

Annie Mullins
Sr. Director of Strategy
The Social Lights

Aaron Komo
Director of Client Success
The Social Lights

Ben Nesvig
Associate Director of Content
The Social Lights

Kelsey Straub
Associate Director of Care & Engagement
The Social Lights

Taylor Lovaas
Associate Director of Strategy
The Social Lights

Meghan Dockendorf
Senior Account Strategist
The Social Lights

Dan Corry
Senior Social Media Manager
The Social Lights

Ben Nicholson
Social Media Manager
The Social Lights

Louie Shearon
Social Media Manager
The Social Lights

Edelman

Ashley Soukup
Sr Brand Manager
General Mills