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Barbie The Movie

Mattel

Barbie The Movie

Five Word Speech

Barbiecore. Cultural Phenomenon. Pink Takeover!

- Mattel

00:00

Credits

Title

Barbie The Movie

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Entrant

Mattel

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About Integrated Campaign

Integrated Campaigns must include at least 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla, or radio.

About Social Media Campaign

Social Media Campaigns that utilize one or more social media channels (i.e. Facebook, Instagram, TikTok, Twitter, SnapChat, Pinterest, et al) to promote and build an organization's brand and community.

About Best Partnership or Collaboration

Online advertising campaigns that include a partnership or collaboration between one or more brands or celebrities.

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