WEBTOON's Everything is Fine: Season 2 Readership Growth Campaign

2023

Honoree

Advertising, Media & PR
Best Growth Strategy 2023

Title

WEBTOON's Everything is Fine: Season 2 Readership Growth Campaign

Entrant

WEBTOON

Website

Team

Jini Cho
Head of Partnerships
WEBTOON

Yewon Choi
Head of Performance Marketing
WEBTOON

Madeline Balicoco
Influencer Marketing Manager
WEBTOON

Christina Kim
Influencer Marketing Associate
WEBTOON

Susie Lee
Performance Marketing Manager
WEBTOON

Jacquelyn Brazzale
PR Manager
WEBTOON

Sarah MacAaron
Senior Producer
WEBTOON

Karina Lopez
Art Director
WEBTOON

Judith Park
Art Director
WEBTOON

Paul Hwang
Art Director, Editor
WEBTOON

Logan Devlin
Motion Designer
WEBTOON

Diana Velasco Bailleres
Associate Motion Designer
WEBTOON

Malina Susim
Motion Designer
WEBTOON

Amanda Miller
Executive Producer
Psyop / Golden Wolf

Dotti Sinnott
Managing Director
Golden Wolf

Rebekah Hamilton
Senior Producer
Golden Wolf

Ewen Stenhouse
Director
Golden Wolf

Sean Holland
Producer
BANKROBBER

Samuel Friedman
Account Director
BANKROBBER

Jaiyla Robinson
Project Manager
BANKROBBER

Heather Hosey
Managing Director
OKCOOL

Kinga Krisztian
Influencer Manager
OKCOOL

Mike Birchall
Creator of Everything is Fine
Independent

Best, most effective and innovative and creative use of paid media across channels to create sales growth.