Special Achievement honors those whose work has improved upon the experience and capabilities of the Internet in novel and impactful ways.
The 26th Annual Webby Awards is excited to honor Drew Barrymore with a 2022 Webby Special Achievement Award for her incredible success entertaining online audiences everywhere through The Drew Barrymore Show and its social media content, and connecting consumers with high-quality products through her Beautiful Kitchenware and Flower Beauty brands.
Drew Barrymore is an expert at bringing joy to the Internet through her presence, talents, and openness. A beloved actress, producer, entrepreneur and talk show host, she brings her signature humor and flare to every piece of content she produces. Where others have struggled to make the talk show format stand out amidst legacy shows, Drew Barrymore makes excellent use of social media to keep fans deeply engaged; notably through behind-the-scenes content Drew posts on her personal Instagram, clips posted on the show’s YouTube channel and seamlessly weaving in pop culture moments cementing her show, while syndicated, as a part of digital culture that can’t be missed.
Even more, as an entrepreneur, Drew demonstrates her innate understanding of using the Internet to create successful consumer goods brands, as seen through her Beautiful Kitchenware line and Flower Beauty. Through building an organic community of consumers, to Drew posting reaction videos of TikTokers using Flower Beauty’s products, to directly communicating with her audience, she is further humanizing the experience of buying from a brand.
It cannot be overstated the influence that Drew Barrymore has on the Internet, as a woman entrepreneur, actress, producer and talk show host. For her fantastic work with The Drew Barrymore Show and for bringing high quality, cruelty-free makeup and innovative kitchenware directly to consumers through Flower Beauty and Beautiful Kitchenware, it is our privilege to honor her with a 2022 Webby Special Achievement Award.