Integrated mobile experiences that include at least 2 types of media, one of which must be designed for a mobile device. Work should highlight unique communication between the mobile device and the additional media. Other media types can include TV, online, print, outdoor, or radio.
Apps developed for entertainment and sports content, such as games, news, gossip, humor, music, fantasy leagues, and reviews. These may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device.