The Breakaway: the first eCycling team for prisoners

2022

Webby Winner

Advertising, Media & PR
Best Media Strategy 2022

Nominee

Title

The Breakaway: the first eCycling team for prisoners

Entrant

bbdo

Website

Team

Frederik Clarysse
Creative
BBDO Belgium

Tom Jacobs
Creative
BBDO Belgium

Debby De Ridder
Copywriter
BBDO Belgium

Bram De Vidts
Account Director
BBDO Belgium

Evelyn Savels
Account Manager
BBDO Belgium

Alexander Neesen
Account Manager
BBDO Belgium

Loes Fierens
Producer
BBDO Belgium

Patricia Van De Kerckhove
Head of Production
BBDO Belgium

Wim De Dobbeleer
Designer
freelance

Elena Haniotakis
Designer
BBDO Belgium

Anton Ceuppens
Editor
BBDO Belgium

Heather Loontjens
Sports Deputy
De Rode Antraciet vzw

Pieter Van Caeneghem
Prison Director
Oudenaarde Prison

Kathleen Van De Vijver
Spokeswoman
Belgian Prison Service

Michael D'Hooge
Content Leader
Decathlon Belgium

Julie Nevejan
National Campaign Leader
Decathlon Belgium

Thomas Lejeune Debarre
National Marketing & Communication Director
Decathlon Belgium

Jan Dejonghe
Creative Director
BBDO Belgium

Best, most innovative, and effective or creative use of media across channels.

Best, most innovative, and effective or creative campaign created for a brand on behalf of a societal cause.