Original digital or streaming video or film content that is up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.
This category recognizes the craft of writing in original digital or streaming videos and films, independent of genre. Consideration is given to technical ability, creative execution, and adherence to the standards of the craft. This includes both fiction and nonfiction, covering everything from screenplays and short-form scripts to documentary narratives that enrich storytelling.