Lars Friberg
Strategist
McCann Stockholm
Erik Nyström
Copywriter
McCann Stockholm
Rikard Köhler
Art Director
McCann Stockholm
Josefine Richards
ECD
McCann Stockholm
Kajsa Jacobsen
Project Manager
McCann Stockholm
Emily Pennström
Final Art
McCann Stockholm
Best, most creative, or most effective use of organic promotional efforts in a marketing campaign—including interactions on Twitter, Facebook, YouTube, TikTok or other digital platforms.