Matt Staneff
Chief Marketing Officer
T-Mobile USA
Advertising campaigns whereby users engage with a brand via mobile devices, whether through social media, in-app ads, mobile banners, or games. Campaigns must include at least 3 components, one of which must be mobile.
Best, most innovative, and effective or creative use of a website or associated online tools—applications, games, microsites, online ads, social media, wallpaper, icons, etc.—in a media/marketing strategy.