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It's A #TideAd - Super Bowl 52 Campaign

Procter and Gamble

It's A #TideAd - Super Bowl 52 Campaign

Credits

Title

It's A #TideAd - Super Bowl 52 Campaign

View the work

Entrant

Procter and Gamble


Team

Sundar Raman
VP, North America Fabric Care
Procter and Gamble

Vedran Miletic
Brand Director, North America Fabric Care Delivery
Procter and Gamble

Kimberly Doebereiner
BBIC
Procter and Gamble

Paul Chick
Manager, Advertising Production
Procter and Gamble

Jennifer Maxwell
Brand Manager
Procter and Gamble

Alex Perez
Assistant Brand Manager
Procter and Gamble

Matthew Wormington
Brand Manager
Procter and Gamble

John Liporace
Managing Partner
Taylor

Travis Rexroad
Vice President
Taylor

Brianna Kauffman
Vice President
Taylor

Alex Stathis
Account Supervisor
Taylor

Kayla Kaplan
Senior Account Executive
Taylor

Halley Barnes
Assistant Account Executive
Taylor

Brianna Bishop
Creative Director
Taylor

Chris Shreve
Copywriter
Taylor

Mike Macias
Social Media Manager
Taylor

Andrea Diquez
Chief Executive Officer
Saatchi & Saatchi New York

Javier Campopiano
Chief Creative Officer
Saatchi & Saatchi New York

Paul Bichler
Executive Creative Director
Saatchi & Saatchi New York

Daniel Lobaton
Creative Director
Saatchi & Saatchi New York

Chad Baker
Creative Director
Saatchi & Saatchi New York

Max McKeon
Associate Creative Director
Saatchi & Saatchi New York

Erin Evon
Art Director
Saatchi & Saatchi New York

Jacopo Biorcio
Art Director
Saatchi & Saatchi New York

Frederico Mattoso
Associate Creative Director
Saatchi & Saatchi New York

Rafael Segri
Associate Creative Director
Saatchi & Saatchi New York

Maddy Kramer
Senior Art Director
Saatchi & Saatchi New York

Blake Morris
Copywriter
Saatchi & Saatchi New York

Jenny Read
Director of Integrated Production
Saatchi & Saatchi New York

Dani Stoller
Executive Producer
Saatchi & Saatchi New York

Robin Oksenhendler
Director of Business Affairs
Saatchi & Saatchi New York

Lisa Rimmer
Senior Business Affairs Manager
Saatchi & Saatchi New York

Nayantara Mukherji
Strategy Director
Saatchi & Saatchi New York

Alan Lin
Digital Director
Saatchi & Saatchi New York

Corina Arnal
Strategist
Saatchi & Saatchi New York

Nick Miaritis
SVP, Regional Account Director
Saatchi & Saatchi New York

Ryan Martin
VP, Account Director
Saatchi & Saatchi New York

Jennifer Brotman
Senior Account Supervisor
Saatchi & Saatchi New York

Guillermo Betancourt
Account Supervisor
Saatchi & Saatchi New York

Jed Karnowski
Ecommerce Account Manager
Saatchi & Saatchi New York

Jennifer McGill
Account Executive
Saatchi & Saatchi New York

Courteney Case
Assistant Account Executive
Saatchi & Saatchi New York

Traktor
Director
Ratting Stick Traktor Inc.

Joe Biggins
Partner/Executive Producer
Ratting Stick Traktor Inc.

Jeff Shupe
Executive Producer
Ratting Stick Traktor Inc.

Richard Ulfvengren
Executive Producer/Traktor
Ratting Stick Traktor Inc.

Richard McIntosh
Head of Production
Ratting Stick Traktor Inc.

Hoyte van Hoytema
Director of Photography
Ratting Stick Traktor Inc.

Tom Hartman
Production Designer
Ratting Stick Traktor Inc.

Rachel Curl
Line Producer
Ratting Stick Traktor Inc.

Jeff Ferruzzo
Editor
Arcade Edit

Jeff Lopus
Assistant Editor
Arcade Edit

Sila Soyer
Executive Producer
Arcade Edit

Andrew Cravotta
Producer
Arcade Edit

Becky Porter
Creative Director
The Mill

James Allen
VFX Supervisor
The Mill

Anastasia von Rahl
Executive Producer
The Mill

Marcus Speaker
Producer
The Mill

Alexis Estiz
Composer
Personel Music

Courtney Jenkins
Producer
Personel Music

Philip Loeb
Mixer
Personel Music

Tom Poole
Color
Personel Music

Daniel Bueckman
Executive Business Director
Hearts and Science

Scott Minor
Director, Senior Category
Hearts and Science

Shari Wyler
Director, Video Investment
Hearts and Science

Mariko Hunt
Associate Director, Biddable Social
Hearts and Science

Cate French
Associate Director, Biddable Search
Hearts and Science

Kevin Bonnesen
Supervisor, Search
Hearts and Science

Claire Richard
Strategy Supervisor
Hearts and Science

Steven Signore
Strategy
Hearts and Science

Rebekah Hsiung
Strategist, Biddable
Hearts and Science

Jeremy Carey
Managing Director
Optimum Sports

Matt Greenberg
Senior Director
Optimum Sports

Kristen Grey
Account Director
Optimum Sports

Sam Levy
Associate Director
Optimum Sports

Neil Messing
Associate Director
Optimum Sports

Jack Knobloch
Supervisor
Optimum Sports

Lori Heckman Golden
Senior Director, Talent
Platinum Rye Entertainment

Megan Ryan
Manger, Talent
Platinum Rye Entertainment

Brad Griffiths
Director, Sports Marketing
Platinum Rye Entertainment

Joydeep Dey
Chief Strategy Officer
MMK

Lindsay Kamin
Group Senior Vice President
MMK

Dustin Sveum
Senior Vice President
MMK

Samantha Halpern
Senior Vice President
MMK

Marissa Festante
Senior Vice President
MMK

Alex Taylor
Vice President
MMK

Sam Riber
Senior Vice President
MKTG

Jordan Futscher
Senior Director
MKTG

Rob Sipniewski
Account Associate
MKTG

About Best Viral PR Campaign

Best, most innovative, or effective digital campaign stunt that encourages and/or results in the rapid and widespread sharing of a marketing message.

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