Be a Hero, Susan Collins: A $4.1M viral marketing campaign against Brett Kavanaugh
Ady Barkan
Be A Hero
Liz Jaff
Be A Hero
Frank Chi
Chi/Donahoe
Hector Sigala
Middlecoast
Jesse Strauss
An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.