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Xbox Design Lab Originals: The Fanchise Model

McCann London

Xbox Design Lab Originals: The Fanchise Model

Credits

Title

Xbox Design Lab Originals: The Fanchise Model

View the work

Entrant

McCann London

Website


Team

Rob Doubal
Co-President and Chief Creative Officer
McCann London

Laurence Thomson
Co-President and Chief Creative Officer
McCann London Chief C

Sanjiv Mistry
EMEA Creative Director
McCann London

Jamie Mietz
EMEA Creative Director
McCann London

Jacob Björdal
Art Director• Cheryl gets her “mojo” back as she returns to the limelight for latest L’Oréal hair campaign
McCann London

Jim Nilsson
Copywriter
McCann London

Clare Mann
Project Director
McCann London

Paul Gillespie
Senior Project Manager
McCann London

Craig Cameron
Senior Project Manager
MRM

Mandy Wilson
Project Director
McCann London

Sergio Lopez
Head of Integrated Production
McCann London

Doris Tydeman
Producer
McCann London

Dan Howarth
Head of Design
McCann London

Gustavo Fernandes
Designer
McCann London

Dan Miles
Designer
MRM

Karen Crum
Head of Strategy
McCann London

Charlotte Walters
Planner
McCann London

Rob Smith
EVP
McCann London

Sailesh Jani
Regional Business Director
McCann London

Tom Oliver
Account Director
McCann London

David Smith
Account Lead
MRM

Lynne Carter
Senior Account Manager
McCann London

Charlotte La Torre
Account Manager
McCann London

Sophie Grierson
Account Executive
McCann London

Alice Parker
Account Executive
McCann London

Jess Byatt
Director of Communications, UK & Europe
McCann World Group UK

Andrew Tusabe
Editor
Craft

Francisco Penedo
Producer
Craft

Paul Jenkinson
Editor
Craft

About Integrated Campaign

Integrated Campaigns must include at least 3 different media types, one of which must be online. In addition to online, other media types can include print, outdoor, TV, guerilla, or radio.

About Viral Marketing

An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.

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