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2 Wins

Hijacked Highway

Rosado & Toledo

Hijacked Highway

Recognitions

2018

Webby Winner

Advertising, Media, & PR
Experience Marketing 2018

People's Voice Winner

Advertising, Media, & PR
Experience Marketing

Credits

Title

Hijacked Highway

View the work

Entrant

Rosado & Toledo

Website

Team

Christian Caldwell
 Chief Creative Officer
 McCann Lima

Mauricio Fernández Maldomnado
 Chief Creative Officer
 McCann Lima

Alvaro Soto
 Copywriter
 McCann Lima

Gonzalo Paredes
 Art Director
 McCann Lima

Jomi
Creative Director
 McCann Lima

Pipo
Creative Director
 McCann Lima

About Experience Marketing

The use of mobile, interactive, or online components to create real-world brand immersion. This includes events, interactive kiosks, GPS technology, outdoor interactive signage, and other environmental marketing that prompts users to interact with the web.
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