Only animation and motion graphics judged. Online experiences produced on behalf of a brand that integrate animation or motion graphics in a seamless, superior way that enhances the user experience.
Only video or moving images judged. Online experiences produced on behalf of a brand that incorporate video and/or moving images in a way that enhances the user experience and generates engagement.
Online experiences produced on behalf of a brand that set an industry standard by using new, innovative, web technology in an outstanding way that improves the overall experience.