Apps that offer the best user experience through innovative design, personalized data experiences, and useful functionality.
Only visual design judged. Apps or experiences where visual design aesthetic is intended to be beautiful, innovative, emotional, and appeal to the senses.
Integrated mobile experiences that include at least 2 types of media, one of which must be designed for a mobile device. Work should highlight unique communication between the mobile device and the additional media. Other media types can include TV, online, print, outdoor, or radio.