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"On the Go" - The New Yorker’s Innovators Issue Comes to Life in an Augmented-Reality Experience

The New Yorker/Qualcomm/Neo@Ogilvy

"On the Go" - The New Yorker’s Innovators Issue Comes to Life in an Augmented-Reality Experience

Recognitions

2017

Nominee

Advertising, Media, & PR
Experience Marketing 2017

Credits

Title

"On the Go" - The New Yorker’s Innovators Issue Comes to Life in an Augmented-Reality Experience

View the work

Entrant

The New Yorker/Qualcomm/Neo@Ogilvy

About Experience Marketing

The use of mobile, interactive, or online components to create real-world brand immersion. This includes events, interactive kiosks, GPS technology, outdoor interactive signage, and other environmental marketing that prompts users to interact with the web.
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