Alexandre Hervé
ECD
DDB Paris
Mélanie Pennec
Creative
DDB Paris
Jean Weessa
Creative
DDB Paris
Production
CRAC
Cyril Chapelier
TEchnical development
CKAB
The use of mobile, interactive, or online components to create real-world brand immersion. This includes events, interactive kiosks, GPS technology, outdoor interactive signage, and other environmental marketing that prompts users to interact with the web.