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Axe Social Effort Scale

Barton F. Graf

Axe Social Effort Scale

Recognitions

2015

Honoree

Advertising & Media
Viral Marketing 2015

Credits

Title

Axe Social Effort Scale

View the work

Entrant

Barton F. Graf

Website

About Viral Marketing

An advertising and marketing phenomenon that facilitates and encourages people to pass along a marketing message. Can be a site, mobile app, or video-based advertising.
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