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The Life-saving cable

Y&R Moscow

The Life-saving cable

Credits

Title

The Life-saving cable

View the work

Entrant

Y&R Moscow

Website


Team

Marco Cremona
Executive Creative Director
Y&R Moscow

Federico Fanti
Head Of Art
Y&R Moscow

Artem Goncharov
Art Director
Y&R Moscow

Anastasia Bukhonkina
Art Director
Y&R Moscow

Raushania Rakhimova
Art Director
Y&R Moscow

Oleg Tumanov
Copywriter
Y&R Moscow

Andrey Pavlov
Client Service Director
Y&R Moscow

Anastasia Koroleva
Account Director
Y&R Moscow

Daria Spasennykh
Account Executive
Y&R Moscow

Tatyana Pavlova
Account Executive
Y&R Moscow

Valentin Borisevich
Sound Designer
Adservice

Dmitriy Izotov
Graphic Designer
Y&R Moscow

Max Malakhov
Animation Designer

Ivan Ermoshin
Cable Developer
LDM/System

Anna Degtyarenko
Cable Marketing Manager
Project 111

Sergey Mikhailov
Cable Production
Project 111

About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.

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