Benjamin MARCHAL
Executive Creative Director
CLM BBDO
Olivier LEFEBVRE
Executive Creative Director
CLM BBDO
Matthieu ELKAIM
Executive Creative Director
CLM BBDO
Kevin SALEMBIER
Copywriter
CLM BBDO
Julien BOISSINOT
Art Director
CLM BBDO
Jacques FOUCHE
Agency Production
CLM BBDO
Thomas LAURENT
Agency Production
CLM BBDO
Anthony HAMELLE
Deputy managing director
CLM BBDO
Pierre DESHAYES
Case study edit
CLM BBDO
Lauren WEBER
PR
CLM BBDO
Amélie JUILLET
PR
CLM BBDO
Christina MURRAY
Additional credits
CLM BBDO
Jinjur van Vogelpoel
Additional credits
CLM BBDO
Willy MORENCE
Production
FRENZY PARIS
Casper Balslev
Director
FRENZY PARIS
Niels Tasthum
Director of photography
FRENZY PARIS
John Hammarström
Interactive Director
ACNE PRODUCTION
Svante Hellberg
Technical Director
ACNE PRODUCTION
William Ekholm
Developers
ACNE PRODUCTION
Magnus Strandh
Developers
ACNE PRODUCTION
Magdalena Piwowoz
Project Manager
ACNE PRODUCTION
Charlotta Jönsson
Executive Producer
ACNE PRODUCTION
Sophie San
Post Producer
FIRM
Jonathan Michaut
Edit & Grading
FIRM
Anne Szymkowiak
Edit & Grading
FIRM
Vincent Boivin
Managing Director
ARISTA SONY MUSIC
Frédéric Monvoisin
Publishing
ALL YOU NEED IS SONGS
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.