Honoring the Bestof the Internet
Honoree
Credits
FRED & FARID
Executive Creative Director
FRED & FARID SHANGHAI
FENG HUANG
Creative Director
FRED & FARID SHANGHAI
YIQING LI
Art Director
FRED & FARID SHANGHAI
PIERRICK JEGOU
Photographer
FRED & FARID SHANGHAI
FRANKIE SHEN
Copywriter
FRED & FARID SHANGHAI
TERRY JIN
Agency Producer
FRED & FARID SHANGHAI
YI ZHANG
Strategic Planner
FRED & FARID SHANGHAI
GREGOIRE CHALOPIN
Account Director
FRED & FARID SHANGHAI
CHAN LI
Account Manager
FRED & FARID SHANGHAI
Production Company
KILLDEATH
DEJI ODULATE
Agency Producer
FRED & FARID SHANGHAI
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
