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Tio's Bell (Ring 37 Times)

Sony Pictures Television

Tio's Bell (Ring 37 Times)

Recognitions

2013

Honoree

Advertising & Media
Online Guerrilla & Innovation 2013

Credits

Title

Tio's Bell (Ring 37 Times)

View the work

Entrant

Sony Pictures Television

Team

Sheraton Kalouria
 CMO
 Sony Pictures Television

Chris VanAmburg
 SVP, Marketing
 Sony Pictures Television

Kendra Moore
 Exec. Dir., Marketing
 Sony Pictures Television

About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
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