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IKEA Talking Pillows

The Monkeys

IKEA Talking Pillows

Recognitions

2012

Honoree

Interactive Advertising
Online Guerrilla & Innovation 2012

Credits

Title

IKEA Talking Pillows

View the work

Entrant

The Monkeys

Team

Justin Drape
 Executive Creative Director
 The Monkeys

Scott Nowell
 Executive Creative Director
 The Monkeys

Jay Gelardi
 Digital Creative Director
 The Monkeys

Becky Alperstein
 Art Director
 The Monkeys

Henry Kember
 Copywriter
 The Monkeys

Ted Bergeron
 Senior Content Manager
 The Monkeys

About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
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