Honoring the Bestof the Internet
Honoree
Honoree
YOUTUBE GETS THE AXE EFFECT
Razorfish London
Credits
Razorfish London
Jonnie Coffin
Head of Production
Razorfish London
Jeremy Goold
Executive Producer
ISH @ HSI
Max Vitali
Director
ISH @ HSI
Sean Chambers
Executive Creative Director
Razorfish London
Paul Stoeter
Art Director
Razorfish London
Jon Usher
Copywriter
Razorfish London
Kerry Molloy
Group Account Director
Razorfish London
About Online Guerrilla & Innovation
Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
