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Nominee

Underheard in New York

BBH New York

Underheard in New York

Recognitions

2012

Nominee

Interactive Advertising
Online Guerrilla & Innovation 2012

Credits

Title

Underheard in New York

View the work

Entrant

BBH New York

Team

Dane Larsen
 Account Director
 BBH New York

Brian Moore
 Media Designer
 BBH New York

Saneel Radia
 Director of Innovation
 BBH New York

Jessica Shriftman
 Creative Director
 BBH New York

Zac Sax
 Creative Director
 BBH New York

Rosemary Melchior
 Creative/Account Manager
 BBH New York

Robert Weeks
 Creative/Strategic Planner
 BBH New York

Willy Wang
 Art Director
 BBH New York

Heidi Hackemer
 Strategic Director
 BBH New York

About Online Guerrilla & Innovation

Consists of unconventional and innovative online promotional techniques, achieved with a small marketing budget or driven by technological advancement. By nature, guerrilla marketing is subtle and often deceptive. Innovations may include the use of new technologies like Web3 or blockchain (e.g., NFTs, tokens, cryptocurrency). All components of the entry must be online.
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